Last week was draw a horse with your eyes closed. Everyone had one minute. There was some really good drawings and some really interesting ones.

Neil (aka Mr Competition) finally got his first win. And trust me, we heard about it ALL week.

This week was an oldie but a goodie, Quarters. If you don’t know this drinking game, it involves bouncing a quarter of the table and landing it into a shot glass (see picture).

Each round winner was decided by, most in one minute or first to ten. The final round was where Greg showed that he has spent many, many countless hours playing this game.

No alcohol was consumed during this game. Sorry, but it was only 10:30am and like I said we’re busy.

- Is your brand appealing to your target audience?
- Do your potential clients know where to find you?
- Have you clearly shown what makes you different from the competition?
- Does your marketing plan include Search Engine Optimization (SEO) and/or Search Engine Marketing (SEM)?
- Have you embraced social media?

After all it’s not that new, it’s just taken some longer to embrace.

If increasing sales is your goal. You have to make a marketing strategy that reaches your target audience and compels them to do business with you. Some research will show you the best or most efficient way to reach them, whether it’s traditional routes or “New Media”.

If it makes sense for your company to embrace the internet, interactive, social media, mobile, SEM and/or SEO, etc as part of your marketing communications plan, in order to reach your target audience. What are you waiting for?

We help our clients with the things that will help them reach their goals and always strive a good return on investment. It usually is a mix of traditional and new media, but I’m thinking that it’s time that we start embracing all avenues to reach the audience as a normal medium, until something “new” truly comes along.