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Author: The FaQtory
Happy 100th Birthday!
Orea cookie

Milk's favorite cookie is 100!

Over 491 billion Oreo cookies have been sold since they were first introduced, making them the best selling cookie of the 20th century.  Its most recent packaging slogan is “Milk’s Favorite Cookie”, which is a slight change from the original, “America’s Favorite Cookie” (though some packages in the U.S. still use the original slogan).

 

The company was first founded on March 6, 1912 in Chelsea, New York City. Oreo is celebrating their 100th anniversary today, March 6, 2012.

 

How do you eat Oreos?

  • One half at a time, starting with the frosted side.
  • One half at a time, starting with the unfrosted side.
  • Without breaking them apart.
  • One box at a sitting.
  • Not at all.
March 06th, 2012
  l  Category: Musings & Miscellanea
Author: Cory Walpole
I thought I was busy, juggling a career in the branding/ad world, being a father to three active kids, a husband, a volunteer soccer and basketball coach, a dog owner and not to mention a desire to stay in shape. Some days are pretty busy with running from meetings all day to kids activities every evening, to sneaking in some type of workout, maybe walk the dog and have a conversation with my wife about the day. I thought I couldn’t fit much more into my life as the weekends were pretty full as well.

I was wrong!

 

With the return of the NHL – Winnipeg Jets, my passion for this fast paced game has returned. I seem to have found a way to watch most games or at least part of and when all else fails I use an app on my Blackberry to keep me up to the minute.

 

I somehow still manage to get almost everything done, with maybe an exception of walking the dog every day. Sorry Jem!

 

If you would have asked me before the #NHLJets returned, if I would have had the time to watch this much, I would have laughed and said no way.

 

Thank you Mr Mark Chipman and Mr David Thomson!

 

FYI – We bought the dog a Wpg Jets dog collar.

January 11th, 2012
  l  Category: Musings & Miscellanea
Author: Cory Walpole
General Motors is running a contest for 2 tickets for the 2012 World Junior Gold Medal Game held in Calgary. What Canadian doesn’t like the sound of that?

I was interested to see how they were working the contest, as I’ve help a few clients out with this type of promotion before. It’s a great idea, but something about the set up made me think they missed the boat. The contest was tweeted out by its partners, the tweet contained a link to its Facebook page.

 

Here’s where they went wrong.

 

When you click the button “Enter Sweepstakes”, you’re pushed to the Facebook login page. I know Facebook has many members, but if you’re not, you can’t enter. This eliminates possible entries and database building for G.M.

 

Maybe a better solution would have been to have the “Enter Sweepstakes” button redirect you to their website or micro-site for this contest. That way, everyone that clicked the link from the tweet, who are obviously interested, would be able too. Allowing G.M. to build a bigger database.

 

Maybe next time.

December 22nd, 2011
  l  Category: Musings & Miscellanea