Maybe we should stop using the term “new media”.
After all it’s not that new, it’s just taken some longer to embrace.
If increasing sales is your goal. You have to make a marketing strategy that reaches your target audience and compels them to do business with you. Some research will show you the best or most efficient way to reach them, whether it’s traditional routes or “New Media”.
If it makes sense for your company to embrace the internet, interactive, social media, mobile, SEM and/or SEO, etc as part of your marketing communications plan, in order to reach your target audience. What are you waiting for?
We help our clients with the things that will help them reach their goals and always strive a good return on investment. It usually is a mix of traditional and new media, but I’m thinking that it’s time that we start embracing all avenues to reach the audience as a normal medium, until something “new” truly comes along.
This week’s recess was a quick one crafted by Stephanie to wear your tackiest/awesome accessory to work. At 10 sharp on Friday everyone met in the production area to show off their finest stuff.
Some people only had a little bit of “flair” added, while Cory and Melissa went all out with their outfits. I’m sure Cory’s daughter was wondering where her sunglasses and headband went for the day.
The winner by secret ballet (and the first-time repeat winner) was Carolyn, with an awesome purse made out of a pair of old jeans. For her troubles she walked away with a Starbucks gift certificate, and a purse that was the envy of all the ladies in the office.
For Recess this week Cory devised a quick and dirty scavenger hunt. Each team member was given a list of 8 items they needed to collect:
1 ) Ruler
2 ) Pink Highlighter
3 ) Scissors
4 ) Nickel
5 ) Coffee bean
6 ) Rock
7 ) Book or magazine with the word “Design” on the cover or spine.
8 ) Mug or Cup with a letter on it
On the word GO everyone in the office took off like a shot (including our two pregnant ladies!) tearing through the office looking for the items. Some of the items couple easily be picked-up right in the production meeting space, while others like the rock or nickel needed a trip out to the car. The hardest item to find was the coffee bean, since all of the coffee in the office is ground, HOWEVER observant FaQtory employees remembered the decorative vase on top of the fridge in the kitchen full of beans.
After a couple near-miss collisions in the stairs (sorry Rick) and 2 ALMOST winners (one was missing the coffee bean, the other a nickel), Melissa was crowned the winner and walked away with the coffee gift card and the bragging rights for the week!
Also interesting to note after five weeks we have yet to have a repeat winner, will week six be the start of a dynasty? Stay tuned!