Employees look; they see; they know! There are conversations that happen many times in a week where your people use their vivid imagination to dialogue about what your company could do and how those things might make your company better and stronger.
The question remains, are you using your employees minds as well as their hands? Ask them, they’d love to tell you. They’ll let you know how your customers think, what they’re feeling, and how adjusting your product or service with a slight twist will solidify your market position even more! Are you willing to let others teach you what you don’t know you don’t know?!